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First American Financial

First American Title Insurance Company facilitates and streamlines real estate transactions by providing comprehensive title insurance protection and professional settlement services. They help homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders and developers, title agencies and legal professionals close successful transactions.

First American asked us to produce a community-service based campaign. The company’s 100-year history in the communities that it served formed a big part of its heritage and its success. So First American wanted to let the communities know how important that was to them, and to honor the “sense of community.”

We developed a series of messages that focused on various aspects of what it is to be a part of a community. And that the community is no less than each individual member within the community. First American was proud of its role in helping communities grow, and it wanted to show that pride.

Produced while at Mousetrap Advertising & Marketing.