• 2-Page Magazine Ad
  • 2-Page Magazine Ad
  • Product Brochure
  • Data Sheet
  • Data Sheet

Excellon Automation

Excellon Automation manufactures precision industrial drilling and routing machines. It offers installed PCB drilling systems with products ranging from single and multiple station mechanical drilling machines to hybrid laser precision via formation and routing systems. Excellon Automation also provides parts and spindle repair services. The company was founded in 1978 and was originally a subsidiary of Esterline Technologies Corp.

We were brought in to refresh their brand and, as part of that process, develop a new marketing and advertising campaign to promote the reliability of the Excellon line. Downtime and equipment breakage is one of the largest worries for manufacturers. So having equipment that is reliable and comes with 24 hour support helps alleviate a major business headache.

The campaign we developed focused on not having to worry about the reliability of their drilling and routing equipment, which allowed management to concentrate on more important things for their business. The ad campaign used archival photos and witty copy to help dramatize the benefit of using Excellon products. Collateral material and product data sheets were redesigned to be more organized and easier to read.

Produced while at Mousetrap Advertising & Marketing.