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For years, hikers saw the burrs and thistles that stuck to their socks as a nuisance. In 1941, Georges de Mistral looked at them and saw Velcro.
Great ideas come from looking at things differently. It's the same in advertising and marketing. That's why I reject the "normal" point of view. So my work is never the expected or run of the mill. And my strategies don't follow the standard solution.
The result? Campaigns that get through to people. If you're ready to get noticed, we should talk. But, be warned, I look at things a bit differently.
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For centuries, the kings of Europe regarded their courts as a source of power. But in 1179, King Henry II looked at his and discovered justice.
When King Henry II rebuilt England's chaotic court system, he could have followed the example of other kings. Instead, he sent four knights out to find twelve commoners to hear each case, and invented trial by jury.
Some of the best ideas come from daring to be different. That's why I don't bow to the crowd. My work isn't trendy. And my thinking challenges "common wisdom." Because I'm not interested in common results. If it's time to go from ordinary to extraordinary, call me.
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Near the end of the war, Napoleon's officers abandoned a secret code that proved too difficult. But Charles Barbier saw it as a way to illuminate the lives of the blind.
Translating messages sent with lanterns into raised dots on paper seemed like an utter failure. Yet, Captain Barbier took those dots to a blind student named Braille who, unlike the soldiers, was used to seeing with his fingers.
Great ideas come from looking at things differently. So my strategies and creative solutions shun the norm. And ignore the mundane. That's why my work succeeds, where others have failed. If you're ready to be heard, maybe we should talk.
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During the late 1800s, male figure skaters used the blades of their skates to carve designs into the ice. In 1902, Madge Syers used hers to carve out a place in history.
If Madge Syers hadn't dared to enter the all-male world of competitive figure skating, there might not be Women's Figure Skating. But great things come from having the guts to be different. And nowhere is this more true than in advertising and marketing.
So I don't follow the "accepted" thinking. My creative work takes risks. And my strategies dare to be different. That's why my campaigns touch people. If you're ready to step forward and get noticed, I might be the guy for you. But I'll be honest, I'm not what you've come to expect.
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In the 18th century, glassmakers used their new ovens to manufacture bigger windows. Benjamin Huntsman used one to make the world a little smaller.
If Huntsman hadn't searched for a way to forge stronger steel for clock springs, clocks couldn't have been accurate enough for the long-distance navigation that opened up world trade.
Big things come from refusing to settle for less. I don't just believe this, I worship it. To me, good is never enough. And "tried and true" doesn't cut it. That's why my strategies hit home. And why my advertising gets noticed. If you're ready to stand out, I might be the guy you're looking for.
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When a measles epidemic floored telephone operators in 1878, many suggested chicken soup. But an Ohio doctor gave them a phone number instead.
The outbreak shut down a small town's telephone exchange. And bringing in substitute operators didn't help because they didn't know the townfolks' names. The local doctor finally fixed things, not by curing the measles, but by inventing the phone number.
The best solutions come from looking at problems from different angles. That's why I refuse the obvious. And embrace the unusual. Because mundane advertising touches no one. If it's time for your advertising to start connecting, I'm just a phone call away.