Additional Experience

Books Authored


Law & Advertising - Understanding Current Legal Issues, 4th Edition (Roman & Littlefield, NY, 2017)

Law & Advertising - Current Legal Issues for Agencies, Advertisers and Attorneys (Bendinger Press, 1995; Yellow Cat Press 2000 & 2007)

Always Leave Room for the Mouse (Yellow Cat Press, 2007)

Xerox Ventura Publisher Sourcebook (Dow Jones-Irwin, 1989)

The Advertisers Current Law Anthology (Dow Jones-Irwin, 1989)

"But The People in Legal Said..." - A Guide to Current Legal Issues in Advertising (Dow Jones-Irwin, 1988)

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Teaching Experience

Pierce College, Los Angeles -
Adjunct Professor, 2004 to 2008
Visual Communications

University of California, Los Angeles -
Adjunct Professor, 1988-89
Legal and Ethical Aspects of Advertising

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Speaking Engagements

  • American Marketing Association
  • American Association of Health Plans
  • Alliance for Health Care Strategy
  • National Health Forum

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Awards

  • Pulitzer Prize Nomination, 2001
  • Clio Awards
  • Clio Awards Judge 1988 to 1991
  • New York Art Directors Show
  • AAF District 13
  • West Coast Art Directors Show
  • Telly Awards
  • International Film & TV Festival
  • New York Festivals
  • Cannes Film Festival Advertising Awards
  • "Best In The West" Show
  • ADDY Awards
  • Lulus
  • ICON
  • EFFIE

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Affiliations

  • Society for Consumer Psychology
  • TASA: Registered Expert Witness in marketing and advertising
  • Art Directors Club of Los Angeles
  • Advertising Industry Emergency Fund
  • Los Angeles Advertising Club
  • Western States Art Directors Club

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Education

University of Arizona, James Rogers College of Law, Tucson, AZ
Master of Legal Studies – 2019

National University, La Jolla, CA
Master of Fine Arts, Creative Writing – 2018

Thomas Edison State University, Trenton, NJ
Bachelor of Arts, Humanities –1994

University of California, Berkeley, CA
Business & Management Studies (PDBMS) –1986

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Expert Witness Experience

Swarovski v. JGB, 2017: Breach of Contract, Advertising Valuation.
            Pisanelli Bice, PLLC, Las Vegas, NV

Miller v. Wise, 2017: False and Deceptive Advertising.
            Chavez & Gertler, LLP, Mill Valley, CA

Navajo Nation v. Urban Outfitters, 2014: Trademark Infringement.
            Keller Rohrback, LLP, Seattle, WA

Hemy v. Perdue Farms, & Roy v. Perdue Farms, 2014: False and Deceptive Advertising.
            Tycko & Zavareei, LLP, Washington, DC

Beck-Ellman v. Kaz, 2012: False and Deceptive Advertising.
            Eppsteiner & Fiorica Attorneys, LLP, San Diego, CA

Fortune Dynamics v. Nike, 2010: Trademark Infringement.
            Huang, Fedalen & Lin, LLP, Los Angeles, CA

Chavez v. Blue Sky Soda, 2010: False and Deceptive Advertising.
            Gutride Safier, LLP, San Francisco, CA

Embry v. Acer, 2010: False and Deceptive Advertising.
            Gutride Safier, LLP, San Francisco, CA

Fortune Dynamics v. Victoria’s Secret, 2008: Trademark Infringement.
            Huang, Fedalen & Lin, LLP, Los Angeles, CA 

Yoon v. The Gap, 2008: False and Deceptive Advertising.
            Gutride Safier, LLP, San Francisco, CA

Image Bank v. Deleufue-Wilson, 1998: Copyright Infringement.
            O’Melveny & Myers LLP, Los Angeles, CA 

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