Potkin Chiropractic

Developing an effective campaign for a small business can be just as rewarding as developing one for a major national brand. If it's done the right way.

Wanting to dispel the myth that chiropractors aren't real doctors and lack significant training, we took up the challenge. Often the most powerful way to make a point is to draw a correlation between something already understood by the market. And if you can do that in a witty manner, all the better.

Our goal was to overcome the perception that a chiropractor’s degree is little more than the prize in a box of Cracker Jack:

“The truth is that a chiropractor has been subjected to classroom training as rigorous as that of a medical student. A chiropractor like Michael Potkin knows how to effectively diagnose and treat patients for a wide spectrum of disorders, ranging from joint and muscle aches to the most severe back injuries. In fact, in many cases he can provide more effective therapeutic treatment than a medical doctor can.”  

“Michael Potkin is a certified Doctor of Chiropractic who specializes in sports and on-the-job injuries. Call his office for a brochure and to set up an appointment for a free introductory chiropractic exam. It’s time you felt the benefits of a good education.”

Now, don't you feel better knowing that?

Produced while at Mousetrap Advertising & Marketing.