Matsushita Avionics Systems

For nearly a century, the Matsushita (parent company to Panasonic) name has been synonymous with superb manufacturing quality. Matsushita established itself as a market leader by being one of the first companies to market video equipment and offer passenger control units (PCUs) to the airline industry.

Matsushita Avionics Systems Corporation was established in 1979 as a wholly-owned subsidiary to the Panasonic Corporation (in 2005 changed its name to Panasonic Avionics Corporation). Today, they are the world’s leading supplier of inflight entertainment and communications (IFEC) solutions.

Matsushita Avionics connected the business and pleasure of flying. They designed, developed, manufactured, and installed customized IFEC solutions that positively impacted the airline’s business, based on their specific fleet, brand, and operations requirements. They delivered more than entertainment systems. They delivered business solutions.

Our ad campaign was designed to introduce the first IFEC system and market it toward business travelers. By establishing the efficiency of being able to use their in-flight time our creative message turned in-flight down time into productive time. Even from 30,000 feet there's no reason you can't get your work done.

Produced while at Mousetrap Advertising & Marketing.