• The Grand Hyatt Wailea
  • The Grand Hyatt Wailea
  • The Hyatt Regency New Year's Eve Party
  • Tsunami Nightclub

Hyatt Hotels

The Hyatt Corporation came into existence with the purchase of the Hyatt House, at Los Angeles International Airport, in 1957. The original owners were entrepreneurs Hyatt Robert von Dehn and Jack Dyer Crouch. After a few years, Von Dehn sold his share in the hotel to entrepreneur Jay Pritzker.

With a heavy presence in the state of Hawaii, Hyatt offers a number of striking properties including Grand Hyatts; large luxury hotels in major cities and holiday destinations. They also have numerous Hyatt Regency properties, Hyatt's flagship hotel brand that feature mid to large scaled premium hotels intended for both leisure and business travelers at resort destinations around the world.

Our campaign for the Hyatt Hotels Hawaiian market focused heavily on the Grand Hyatt and Hyatt Regency property lines. The heavily print-focused campaign explored the beauty of the properties within the natural surroundings of their Hawaiian environment. A strong sense of the Hawaiian lifestyle was also infused into the campaign to help make the destinations attractive to the locals market as well. Entertainment and dining were heavily promoted to the locals market as part of the campaign overview.

Produced while at Ogilvy & Mather.