• Hollywood Studio Museum

Hollywood Studio Museum - The Barn

Situation:
"The Barn" as it was known, was a historical building that was about to be destroyed. Hollywood Heritage stepped in and saved the structure and had it declared a state historical landmark. It was moved from the back lot of Paramount Pictures to a location at the Hollywood Bowl. The small unassuming building needed attention brought to it so people understood the importance of the building and the history behind it.

What was once a horse barn was, in 1913, originally rented by C.B. DeMille. After a train ride from New York (which ended in what was then called Hollywoodland) the barn was used to film the first feature-length movie (want to guess the name of the movie?). The barn continued to be used by DeMille as his studio for many years until he joined others (including Samuel Goldfish; later changed to Goldwyn) to form a company named Famous Players Lasky. That studio would become the beginnings of Paramount Pictures.

The barn was literally the birthplace of the film industry. It was the building where it all started. And it established Hollywood as the motion picture capital of the world.

Goal:
Make people aware that this building existed and what it was. Why it was important. Its significance within the Hollywood community. Ultimately, since it was a non-profit entity, draw people to tour the site (buying a ticket would donate to the maintenance and preservation of the landmark.)

Solution:
Create a message (through television) to pique people's interest. Let them know that this building existed, why it was important to our history, and why it was different than other "attractions" in Southern California. The barn was not a recreation, it was the real thing. It's not Disneyland, Knott's, or Magic Mountain. It's history. We wanted people to "feel" the building, much like you'd "feel" Gettysburg. It's a rather unassuming place, but it's what happened there that is impressive.

We created an spot that made you feel you were there when it began and brought you to present day.

Results:
Individual attendance to the site grew to the point that within 60 days the organization was completely self-supported. Corporate sponsors also increased and many donations of money and memorabilia were made to the museum.

Produced while at The Good Guise Advertising.

View the "DeMille" television commercial: