​Many experts who testify in court cases come from academia. Nothing wrong with that. I’m a little different though. I have a scholarly background in advertising and marketing. I’ve written five books on advertising law that have been used in universities across the country for 30 years. I even taught the subject at the university level. But there’s something else, something more. I have real world experience to draw from, 50 years to be exact. I’ve done the work in the trenches. I developed thousands of campaigns. Hundreds of trademarks. I’ve managed consumer and focus group research. And I’m a member of the Society for Consumer Psychology for extra measure.
 
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Case Experience
 
Neutral Posture  v. Knoll 
Breach of Contract and Trademark Infringement
State District Court of Pennsylvania, Philadelphia County Court of Common Pleas — 2019
            Law Offices of Michael LiPuma, Philadelphia, PA
 
Park Law Firm  v. Park Law Offices 
Trademark Infringement 
United States District Court, in the Central District of California — 2018
            Park Law Offices, PC, Los Angeles, CA
 
Swarovski  v. JGB 
Breach of Contract, Advertising and Trademark Valuation.
State District Court, Clark County, Nevada — 2017
            Pisanelli Bice, PLLC, Las Vegas, NV
 
Miller  v. Wise 
False and Deceptive Advertising
United States District Court, for the Central District of California — 2017
            Chavez & Gertler, LLP, Mill Valley, CA

Navajo Nation  v. Urban Outfitters 
Trademark Infringement
United States District Court, for the District of New Mexico — 2014
            Keller Rohrback, LLP, Seattle, WA
 
Hemy  v. Perdue Farms, & Roy v. Perdue Farms
False and Deceptive Advertising
United States District Court, for the District of New Jersey — 2014
            Tycko & Zavareei, LLP, Washington, DC
 
Beck-Ellman  v. Kaz 
False and Deceptive Advertising
United States District Court, for the Southern District of California — 2012
            Eppsteiner & Fiorica Attorneys, LLP, San Diego, CA
 
Fortune Dynamics  v. Nike 
Trademark Infringement
United States District Court, for the Central District of California — 2010
            Huang, Fedalen & Lin, LLP, Los Angeles, CA
 
Chavez  v. Blue Sky Soda 
False and Deceptive Advertising
United States District Court, for the Northern District of California — 2010
            Gutride Safier, LLP, San Francisco, CA
 
Embry  v. Acer 
False and Deceptive Advertising
Superior Court of the State of California, County of Santa Clara — 2010
            Gutride Safier, LLP, San Francisco, CA 
 
Fortune Dynamics  v. Victoria’s Secret 
Trademark Infringement
United States District Court, for the Central District of California — 2008
            Huang, Fedalen & Lin, LLP, Los Angeles, CA  
 
Yoon  v. The Gap 
False and Deceptive Advertising
United States District Court, for the Central District of California — 2008
            Gutride Safier, LLP, San Francisco, CA