Many experts who testify in court cases come from academia. Nothing wrong with that. I’m a little different though. I have a scholarly background in advertising and marketing. I’ve written five books on advertising law that have been used in universities across the country for 30 years. I even taught the subject at the university level. But there’s something else, something more. I have real world experience to draw from, 50 years to be exact. I’ve done the work in the trenches. I developed thousands of campaigns. Hundreds of trademarks. I’ve managed consumer and focus group research. And I’m a member of the Society for Consumer Psychology for extra measure.
Case Experience
Neutral Posture v. Knoll
Breach of Contract and Trademark Infringement
State District Court of Pennsylvania, Philadelphia County Court of Common Pleas — 2019
Law Offices of Michael LiPuma, Philadelphia, PA
Park Law Firm v. Park Law Offices
Trademark Infringement
United States District Court, in the Central District of California — 2018
Park Law Offices, PC, Los Angeles, CA
Swarovski v. JGB
Breach of Contract, Advertising and Trademark Valuation.
State District Court, Clark County, Nevada — 2017
Pisanelli Bice, PLLC, Las Vegas, NV
Miller v. Wise
False and Deceptive Advertising
United States District Court, for the Central District of California — 2017
Chavez & Gertler, LLP, Mill Valley, CA
Navajo Nation v. Urban Outfitters
Trademark Infringement
United States District Court, for the District of New Mexico — 2014
Keller Rohrback, LLP, Seattle, WA
Hemy v. Perdue Farms, & Roy v. Perdue Farms
False and Deceptive Advertising
United States District Court, for the District of New Jersey — 2014
Tycko & Zavareei, LLP, Washington, DC
Beck-Ellman v. Kaz
False and Deceptive Advertising
United States District Court, for the Southern District of California — 2012
Eppsteiner & Fiorica Attorneys, LLP, San Diego, CA
Fortune Dynamics v. Nike
Trademark Infringement
United States District Court, for the Central District of California — 2010
Huang, Fedalen & Lin, LLP, Los Angeles, CA
Chavez v. Blue Sky Soda
False and Deceptive Advertising
United States District Court, for the Northern District of California — 2010
Gutride Safier, LLP, San Francisco, CA
Embry v. Acer
False and Deceptive Advertising
Superior Court of the State of California, County of Santa Clara — 2010
Gutride Safier, LLP, San Francisco, CA
Fortune Dynamics v. Victoria’s Secret
Trademark Infringement
United States District Court, for the Central District of California — 2008
Huang, Fedalen & Lin, LLP, Los Angeles, CA
Yoon v. The Gap
False and Deceptive Advertising
United States District Court, for the Central District of California — 2008
Gutride Safier, LLP, San Francisco, CA
Case Experience
Neutral Posture v. Knoll
Breach of Contract and Trademark Infringement
State District Court of Pennsylvania, Philadelphia County Court of Common Pleas — 2019
Law Offices of Michael LiPuma, Philadelphia, PA
Park Law Firm v. Park Law Offices
Trademark Infringement
United States District Court, in the Central District of California — 2018
Park Law Offices, PC, Los Angeles, CA
Swarovski v. JGB
Breach of Contract, Advertising and Trademark Valuation.
State District Court, Clark County, Nevada — 2017
Pisanelli Bice, PLLC, Las Vegas, NV
Miller v. Wise
False and Deceptive Advertising
United States District Court, for the Central District of California — 2017
Chavez & Gertler, LLP, Mill Valley, CA
Navajo Nation v. Urban Outfitters
Trademark Infringement
United States District Court, for the District of New Mexico — 2014
Keller Rohrback, LLP, Seattle, WA
Hemy v. Perdue Farms, & Roy v. Perdue Farms
False and Deceptive Advertising
United States District Court, for the District of New Jersey — 2014
Tycko & Zavareei, LLP, Washington, DC
Beck-Ellman v. Kaz
False and Deceptive Advertising
United States District Court, for the Southern District of California — 2012
Eppsteiner & Fiorica Attorneys, LLP, San Diego, CA
Fortune Dynamics v. Nike
Trademark Infringement
United States District Court, for the Central District of California — 2010
Huang, Fedalen & Lin, LLP, Los Angeles, CA
Chavez v. Blue Sky Soda
False and Deceptive Advertising
United States District Court, for the Northern District of California — 2010
Gutride Safier, LLP, San Francisco, CA
Embry v. Acer
False and Deceptive Advertising
Superior Court of the State of California, County of Santa Clara — 2010
Gutride Safier, LLP, San Francisco, CA
Fortune Dynamics v. Victoria’s Secret
Trademark Infringement
United States District Court, for the Central District of California — 2008
Huang, Fedalen & Lin, LLP, Los Angeles, CA
Yoon v. The Gap
False and Deceptive Advertising
United States District Court, for the Central District of California — 2008
Gutride Safier, LLP, San Francisco, CA